Rob Thomas
Multimedia Portfolio
Marketing and Social Media
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Not-for-Profit Organizations Virtual Conference Promo (2024): Developed visual storyboard, edited video and audio, sourced images, and created graphics to promote in-person conference.
Okorie Ramsey: 2023 AICPA Chair Installation (2023): Key Grip, Assistant Camera, and Sound Assistant for short bio of newly installed chair of the American Institute of Certified Public Accountants (AICPA). Played at national meeting.
Melina Hess, JFI Filmmaker in Residence (2017): Director, Cinematographer, and Editor of documentary short highlighting Filmmaker in Residence program at the Jewish Film Institute.
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New Regulatory Review Course Promo (2024): Developed storyboard, created copy, sourced stock footage, and created graphics for promo of newly offered course.
The Story of CalCPA (2021): Director of Photography and Editor for promotional video of the California Society of Certified Public Accountants (CalCPA). Managed equipment list, rentals and budget.
Help Save the Coltrane Church (2016): Director, Cinematographer, Writer and Editor of video promoting GoFundMe fundraising campaign for the Coltrane Church. Campaign raised over $10k for Church's moving costs.
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Award-winning Filmmaker
Junior the Bear (2013): Director, Writer, and Editor of student thesis film for Bachelor of Arts degree in Cinema at San Francisco State University.
Winner: Best Student Short - Yosemite Film Festival 2015
Official Selection - 2014 Mt. Hood Independent Film Festival, 2014 ITSA Back To Nature Film Festival
Distributed on Sofy.tv, a short-film subscription service marketed to European audiences.
watch full film here (link) - pw: javapointcafe
Winner: Best Student Short - Yosemite Film Festival 2015
Official Selection - 2014 Mt. Hood Independent Film Festival, 2014 ITSA Back To Nature Film Festival
Distributed on Sofy.tv, a short-film subscription service marketed to European audiences.
watch full film here (link) - pw: javapointcafe
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Event Coverage
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SFJFF (2015-2018): Recorded and edited on average 10 film panels per yer during the San Francisco Jewish Film Festival. Videos were used to promote later screenings at the festival.
Podcast
CalCPA - Rise and Stride (2022-present): Recorded and edited podcast series highlighting latest trends in the accounting profession. Created promotional videos, highlighting key phrases from an episode to promote the show across social platforms, see example (link).
Live Stream
SFJFF (2017): Lead technical elements in live stream panels at the San Francisco Jewish Film Festival. Live stream reached 7k viewers, over 100 reactions, and over 20 comments. See full post of example on the JFI Facebook page (link).
Digital Archiving
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Jewish Film Institute (2015-2018)
Developed JFI On Demand (link), an online directory of films screened at the San Francisco Jewish Film Festival.
To promote the library, I lead the Talk Amongst Yourselves (link) program, highlighting select films in the archive through cultural panel discussions and educational material. The film, White: A Memoir in Color (link), included a live stream panel broadcast to PBS platform OVEE where audiences participated in an online discussion navigated by a discussion guide and educational resources.
The film was the most watched title on the JFI On Demand platform the month that the Talk Amongst Yourselves discussion aired.
Developed JFI On Demand (link), an online directory of films screened at the San Francisco Jewish Film Festival.
To promote the library, I lead the Talk Amongst Yourselves (link) program, highlighting select films in the archive through cultural panel discussions and educational material. The film, White: A Memoir in Color (link), included a live stream panel broadcast to PBS platform OVEE where audiences participated in an online discussion navigated by a discussion guide and educational resources.
The film was the most watched title on the JFI On Demand platform the month that the Talk Amongst Yourselves discussion aired.
Print Catalog
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SFJFF 38 (2018): Managed creation of the printed film catalogue for the San Francisco Jewish Film Festival 38 (link), advertising over 40 independent films shown across four theaters in the San Francisco Bay Area.
Lead communications between film distributors, graphic designer, marketing department, and printer to receive and proof all copy and images and ensure 20,000 catalogues were printed and distributed accurately and on time to personal addresses and small businesses. 
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