Rob Thomas
Multimedia Portfolio
Marketing and Social Media
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Brainfood Bytes (2022): Recorded and edited short-format educational segments highlighting updates in tax and finance-related laws.
Melina Hess, JFI Filmmaker in Residence (2017): Directed, shot, and edited documentary short highlighting filmmaker in residence at the Jewish Film Institute.
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Entertainment Industry Conference Promo (2022): Developed visual storyboard, edited video and audio, sourced images, and created graphics to promote in-person conference.
Help Save the Coltrane Church (2016): Directed, shot, wrote and edited video to promote GoFundMe fundraising campaign for the Coltrane Church. Campaign raised over $10k for Church's moving costs.
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Podcast
CalCPA - Rise and Stride (2022-present) Recorded and edited podcast series highlighting latest trends in the accounting profession. Created promotional videos, highlighting key phrases from an episode to promote the show across social platforms, see example (link).
Print Catalog
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SFJFF 38 (2018) Managed creation of the printed film catalogue for the San Francisco Jewish Film Festival 38 (link), advertising over 40 independent films shown across four theaters in the San Francisco Bay Area.
Lead communications between film distributors, graphic designer, marketing department, and printer to receive and proof all copy and images and ensure 20,000 catalogues were printed and distributed accurately and on time to personal addresses and small businesses. 
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Event Coverage
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SFJFF (2015-2018) Recorded and edited on average 10 film panels per yer during the San Francisco Jewish Film Festival. Videos were used to promote later screenings at the festival.
Live Stream
SFJFF (2017) Lead technical elements in live stream panels at the San Francisco Jewish Film Festival. Live stream reached 7k viewers, over 100 reactions, and over 20 comments. See full post of example on the JFI Facebook page (link).
Digital Archiving
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Jewish Film Institute (2015-2018)
Developed JFI On Demand (link), an online directory of films screened at the San Francisco Jewish Film Festival.
To promote the library, I lead the Talk Amongst Yourselves (link) program, highlighting select films in the archive through cultural panel discussions and educational material. The film, White: A Memoir in Color (link), included a live stream panel broadcast to PBS platform OVEE where audiences participated in an online discussion navigated by a discussion guide and educational resources.
The film was the most watched title on the JFI On Demand platform the month that the Talk Amongst Yourselves discussion aired.
Developed JFI On Demand (link), an online directory of films screened at the San Francisco Jewish Film Festival.
To promote the library, I lead the Talk Amongst Yourselves (link) program, highlighting select films in the archive through cultural panel discussions and educational material. The film, White: A Memoir in Color (link), included a live stream panel broadcast to PBS platform OVEE where audiences participated in an online discussion navigated by a discussion guide and educational resources.
The film was the most watched title on the JFI On Demand platform the month that the Talk Amongst Yourselves discussion aired.
Award-winning Filmmaker
Junior the Bear
Winner: Best Student Short - Yosemite Film Festival 2015
Official Selection - 2014 Mt. Hood Independent Film Festival, 2014 ITSA Back To Nature Film Festival
Official Selection - 2014 Mt. Hood Independent Film Festival, 2014 ITSA Back To Nature Film Festival
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